A world where invisible feelings bloom into tiny floral fairies known as the Frawberry Buds.
Frawberry is more than a collectible toy line - it's a deeply emotional IP crafted with tenderness, symbolism, and storytelling. Each Bud carries a soft power - hope, protection, wisdom - and invites children, dreamers, and collectors to reconnect with what truly lives inside them.
Designed as an expansive, story-rich universe, Frawberry Buds was made to grow with time - through toys, tales, series, and more.
A new kind of magic is blooming. Will you grow with it?
Carolina Martínez Caicedo is the creative force behind Frawberry Buds. Born in Colombia and trained as an architect, Carolina has spent years turning dreams into tangible realities - from spaces and products to emotional narratives.
Her vision for Frawberry was born from a deep desire to create a universe that could speak to feelings often left unspoken. With her experience in design, marketing, and emotional storytelling, she has built a brand that feels both delicate and powerful - ready to grow far beyond its roots.
Carolina believes in a new kind of creation: one that heals, connects, and inspires. She decided to build a universe that could speak directly to the heart.
Frawberry Buds is the result of that dream- a world made for gentle power, collective healing, and emotional beauty.This isn't just a product - it's a vision.
And with the right partner, it can blossom into something truly unforgettable.
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